Ever since the Cherokee, RAV4 and the rest of the team infected the market with the idea of an off-road vehicle, they have flooded the market in all sizes and shapes, from urban crossovers to attractive timeless monstrosity features very close to a classic SUV.
The offer is the densest in the compact segment, where crossovers have completely eliminated minivans, and caravans and even classic three-volume forms are well endangered. The market situation is such that elevated SUVs have taken precedence in all segments.
Such, heavy, large and, to be honest, more wasteful models are the current trend at a time when everyone’s mouths are full of ecology and the so-called approach to sustainable development.
Believe it or not, brands that do not currently have an SUV model can be counted on the fingers of one hand if we are talking about the mainstream offer, or on two hands if we include automotive exotics.
Motor1 counted a total of 11, and if we look at those in Europe, the offer falls to a single digit. The current situation is as follows. Abarth, Alpine, Bugatti, Chrysler, Ferrari, Lancia, Lucid, McLaren, Pagani, Polestar, Ram do not have SUVs in their range.
If we go back to the list, Abarth and Lancia stand out. However, these two brands will soon have an elevated model on offer. The same goes for the exclusive Ferrari that has already been announced by Purosangue, and by all accounts, something similar will be offered by Bugatti.
Money. SUVs have big fat profit margins and they appeal to a wider audience. There are people out there who’ve always aspired to own a car from a performance marque but just can’t do it because of just how unpractical a low-slung sports car can be. The performance SUV may take a slight hit in terms of its outright pace, but the benefits clearly outweigh the cons.
source: Financial World